You may have seen the Amazon Short Read Chart.
This is where, Amazon list all the titles which THEY class as a “short read”. These charts vary from the 15 minute “short read” through to the 2 hour “short read”. Amazon determine which chart to put your book in based on its length.
People have been saying that these charts represent the death of quality literature and the novel and they should be banned. They say the books that fill these charts are nothing more than low quality stories that aren’t even good enough to grace the pages of the very cheapest tabloid magazines.
In fact, they are wrong. And quite frankly, these people are idiots… here is why.
The books in these charts are like your favourite “soap operas” on television.
They provide light relief to thousands at the end of their busy day. They can settle down with them for an hour and escape the realities of their own lives. They engage with someone else’s problems as opposed to their own. As they escape into a different world they enjoy themselves and gain pleasure.
Soap Operas are pure entertainment. Entertainment and escapism for entertainment and escapism’s sake.
When the show ends. People aren’t disappointed because they know tomorrow night they will settle down for another hour and escape their own lives once again.
They crave more.
Those that understand this analogy appreciate short read books for what they are, entertainment and escapism.
Big name authors are seeing the power of short reads and are getting on board.
They understand that they are giving the readers what they desire. A short sharp fix of something they love. By giving it to them these big name authors are serving their readership.
These bestselling authors see it as a true road to more successful and profitable publishing career.
Those that those see short reads as cheap tabloid fodder to be avoided don’t understand that this is what the readership wants. They are serving themselves as opposed to their reader.
A lack of understanding what the readership wants leads to one thing… failure.