Today, I want to talk about a feature that is often overlooked when it comes to Kindle publishing and that is the “look inside” feature. So just to be clear what that is, on all of your books when you upload them to KDP, what they do is they offer readers the chance to see a little sample of the book, right at the very start. So readers can actually read a book and get a feel for if they like it or not.
Now, so often I see people doing this fundamental mistake.
The samples, the start of their books are as dull as dish water. They are so boring.
Then I tell people, I say, “Look, the start of your book, you know, it’s dull.” They say, “Oh yeah, but I’m just setting the scene, I’m trying to, you know, draw people in, I’m giving a bit of background into the characters.” No don’t give me that, it’s crap.
Grab them by the balls, straight away! That’s what you’ve got to do. You’ve got to generate interest in the story, make them want to read more.
So don’t put some background rubbish about your character’s “backstory” right at the start.
What you need to do is you need to go straight in, with a bit of exciting action. It doesn’t matter what genre you’re writing it, romance, thriller, crime, whatever! Get straight in there to the heart of the action.
Produce an exciting scene right at the very start of the work. That’s what captures people’s interest. That’s what makes them want to read more. Once they’ve read the sample and enjoyed it what do you think are they then going to do? Well they’re going to go ahead and buy your book aren’t they?
But if you send them to sleep during the sample, it doesn’t matter if you’ve got a great title, a fantastic cover, or if your description’s good, – f that first section is absolute crap, if its dull, if its boring, they aren’t gonna to read anymore guys are they?
So, that could be one thing on your checklist of things that you’ve got to check before you go ahead and publish your book.
You need to make sure that that opening five percent of the book is absolutely the very best that you can deliver.
As Lord Admiral Nelson once said in battle, “Fire the big guns first.”
His whole theory of that, is that if he fires his big guns first at his enemy, they’re going to be frightened. They’re going to see his whole array of arsenal first.
That’s what you want to do with your readers, you want to give them your best stuff right at the very start because if you don’t, they’re going to think the whole rest of the story is going to be exactly the same as what you have already given them…dull and boring.
So, always fire your big guns first.