Morning everybody, or afternoon or evening or whenever you guys are actually watching this video.
Welcome to HQ.
A quick little video today.
I wanted to talk about fiction versus non-fiction because if you aren’t doing fiction at the moment with your Kindle Books then you are missing out on an absolute ton of income!
Now when I first started on Kindle, I was probably like the vast majority of people out there looking to make money on the platform: I started doing non-fiction Kindle Books! Mainly because that is what all the teachings out there, all the books, all of the courses were promoting: how to write non-fiction titles. I did the same as probably a lot of you, the traditional books, how to guides, self-help, cook books etc etc.
There’s a very famous book within my circle, that I share with my students that I wrote about broccoli! Fantastic content – not!! To this date it’s probably made all of £19 on Kindle!
The problem with non-fiction books is that they are pretty hard to promote!
The other problem is is that fiction massively, massively knocks the balls off non-fiction when it comes to the sales on Amazon.
If you go to amazon.com right now and literally go through the top 100 best selling titles- go from one down to 100, okay? Just mark down is it fiction or non-fiction? Whenever I do this exercise, literally only between 6 and 12% of titles in the top 100 best sellers are non-fiction.
So why on earth are so many people who are looking to make money from Kindle focusing on the non-fiction market?
It is none sensical, it’s literally only worth a very small amount of the market!
Fiction is where it’s at.
The thing that puts people off with fiction is that as soon as it’s mentioned, people are immediately thinking you’ve got to write a massive 80,000 to 120,000 word novel, and that just isn’t true. There is a growing trend, right here, right now towards short little fiction books, so much so that Amazon have actually set up what they call Short Read Charts. There are literally based on the length of the book, how long it will take people to read. I think they start them from something stupid like it takes just 15 minutes to read, all the way up to three hours. They base this number on the page length.
But big name authors are getting in on this! John Grisham has released short reads. Alison Weir, who’s an historical fiction writer, she’s doing a series on Henry VIII’s wives, and in between each one she does a little short read which links the two books in the series together. There are loads of big mainstream published authors doing these short reads these days.
Literally all of the books that myself and Jen release, they are only between 10,000 and 30,000 words in length, and the vast majority of them are between the 10,000 and 20,000 word mark. And they don’t take very long to write whatsoever, or, of course, you can get them outsourced as well!
So, the question I have for you really is if you are doing non-fiction and aren’t really getting the results that you want, why don’t you switch? Why don’t you give it a go?
Fiction is always going to be in fashion. People like escapism! The beauty of the books that we write and publish is that they can be read literally within an hour or two in bed at night, enjoyed, discarded, forgotten about. Then the beauty is is the readers want the next one!
In a lot of the genres we write in the readers will devour everything and then demand that you release another book virtually immediately! This is what drives and pushes our business forward, the fact readers are always asking for the next title!
So, fiction is where it’s at. If you’re not doing it, look into it right now.