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Category Archives for "Selecting Genres"

Are you emailing your reader lists enough?

I’m guessing you have at least some kind of email list building strategy for your pen names.  For a long time we neglected it. It proved one thing – a big kindle business can be built WITHOUT email lists of any size. But imagine how big our business can go with lists. That is what we […]

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Your audience for your self-published book is already out there!

“You have to build an audience.” Quite possibly the most dangerous sentence in self-publishing today. I’m all for building a list, getting likes on Facebook pages and even casual social media interaction. That’s fine on one condition –  it isn’t sucking up your time, energy and resources. The problem with all these “audience building” activities […]

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